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Showing posts from September, 2019

Couture is here! Imaatu unveils 2019 Ad Campaign

By Oyesiji Oyewusi Imaatu’s latest ad campaign for their couture line is a fusion of best worlds - Europe and Africa. Portraying more of fun, glamor and an unapologetic side; the imagery has a playful edge that is both flirty and sophisticated, not undermining the whole essence of the collection. Shot in the busy streets of Lagos Nigeria, the collection of flowing gowns with silk and chiffon fabrics and chiseled waistlines makes a beautifully feminine collection fit for that daring and vibrant lady. Imaatu (formerly known as Fulani) is an experience in every way, shape and form. Imaatu celebrates   women globally and empowers them through her creations to emphasize their feminine charms. The brands designs radiate joie de vivre and self-confidence through colorful fabrics, with great importance to unique cuts that do not limit the wear ability of each piece. Credits: Designs: @imaatu Photography: @oa.productions Model: @victoryogbeide @xa_

Imaatu “Lil Things” Debuts Lagos-Inspired 2019 Campaign and it’s absolutely Sublime

By Oyesiji Oyewusi Imaatu affordable line” Lil Things” has launched their 2019 ad campaign women’s ready-to-wear collection and it is everything to write home about. Set against the backdrop of the densely populated city of Lagos Nigeria, with a display of the hustle and bustle which is what Lagos is known for, the model showcase outfits from the campaign at different spots where Lagosians are ACTIVE. The pieces from Imaatu Lil Things which we absolutely can’t take our eyes off of, consists of “lil” jersey dresses featuring timeless designs with solid colors. The dresses are reduced - easy and very youthful yet form fitting. About IMAATU: Imaatu (formerly known as Fulani) is an experience in every way, shape and form. Named after Omatu (the birth given name of the fashion designer), pronounced in another Nigerian “Igbo” dialect. Imaatu celebrates women globally and empowers them through her creations to emphasize their feminine charms. Her designs radiate joie de

Introducing “The Renée Collection” by EsaLagos

By Siji Oyewusi Nigerian women’s wear brand EsaLagos presents their latest fashion offering named The Renée Collection and its better than ever! The collection focuses on subtle and chic looks with lovely new textures, as well as signature designs to complement the new range, making the pieces stylish, natural and colorful. According to the creative director, Adenike Adojutelegan, “We created relaxed designs that are as elegant as they are comfortable. What’s more, the soft, breathable and vibrant fabrics will keep you unruffled anytime you wear them as they are perfect for the day or night out.” Pieces from the collection will give you that flexible look that is designed to flatter. We are sure you will love the Renée collection as much as we do, and we can’t wait for you to start wearing our new styles and enjoy some beautiful times in style! Credits Designs: @esalagos Photograhy: @iam_milare