MoafricaPR

By Siji Oyewusi Nigerian fashion designer Kamsi Tcharles lingers his love affair with African prints, traditional patterns and textiles in his Spring Summer 2019 men’s collection. Titled “Church Science”, the collection unveiled at the Glitz Fashion Week Ghana last weekend with effervescent prints, stone studded shirts, jackets and more. The collection references the manner with which the western world has long been a hub of influence for religion, ethics and fashionable trends in Africa, and is often perceived as the adoption of the elements of the dominant culture by members of the minority culture.   “Church Science collection, ‘the designer explained’, is about how the Europeans made us disregard our beliefs, values and dress cultures. How today we (Africans) dress like the western world, sound like them and feel more religious than they are without corresponding development because we have failed to realize that religion is more of an Art than a science. But our ey...

By Siji Oyewusi Nigerian contemporary menswear brand, Clemas Couture brightened up the runway during the Durban Fashion Fair 2018 with rainbow hues for its Spring Summer 2019 Collection for men. The highly anticipated collection debuted with a stream of crisp white tailored creations, awash with an array of multi-coloured designs on the shirts in every shade of the rainbow paired with loose-fitting white trousers and shorts. According to the Creative Director, Clemas Effanga “One of my favorite seasons is spring as we captured it in this collection tagged ‘Rainbow’ unveiled in Durban SA. We towed the minimalistic path using white as a dominant color.” The fashion brand tries to break out of the traditional outfit frame of mind by producing uniquely seamed shirts which intend to lend an effortlessly simplified appearance to your formal or informal look. You can team up any of this piece with slacks, denim, ripped jeans and all sorts of accessories. Pieces from the Rain...

By Oyesiji Oyewusi TV presenter and producer Ajifa Atuluku releases the first of a series of short videos as part of her advocacy campaign to counter negative stereotypes and divisive narratives in Nigeria titled #BuildingBridges. The campaign is supported by The Ford Foundation. The video features a recital of  The Wall and the Bridge  a poem by renowned spoken word artist Dike Chukwumerije which creatively undermines tribalism using vivid and relatable everyday scenarios. Performed by the author himself, this visual piece features an emotive illustration of stereotypical situations highlighted in the poem. Although Ajifa has created entertainment content for the general public in her 7 year career, she admits that this the first time she is incorporating socially conscious messaging in her work. In her first independent production, she has broken the norm to address a social issue with which she makes a personal connection.  “I have realised that I ca...