Skip to main content

#Nigeria@58! Media Personality Ajifa Atuluku Targets Negative Stereotypes In Campaign to Promote National Unity


By Oyesiji Oyewusi

TV presenter and producer Ajifa Atuluku releases the first of a series of short videos as part of her advocacy campaign to counter negative stereotypes and divisive narratives in Nigeria titled #BuildingBridges. The campaign is supported by The Ford Foundation.
The video features a recital of The Wall and the Bridge a poem by renowned spoken word artist Dike Chukwumerije which creatively undermines tribalism using vivid and relatable everyday scenarios. Performed by the author himself, this visual piece features an emotive illustration of stereotypical situations highlighted in the poem.
Although Ajifa has created entertainment content for the general public in her 7 year career, she admits that this the first time she is incorporating socially conscious messaging in her work. In her first independent production, she has broken the norm to address a social issue with which she makes a personal connection.

 “I have realised that I can use my skill and experience to address social issues that I often complain about. One issue that has personally affected me is tribalism. Whether the circumstances are trivial or consequential, it worries me that we are quick to spitefully exploit our differences. It’s so common that I even catch myself doing it without realising”

The #BuildingBridges campaign is designed to highlight the multi-ethnic nature of our immediate circles. The campaign will ask Nigerians on social media to watch The Wall and the Bridge video and tag 5 friends from tribes other than theirs. If a person is tagged, they must watch the video, post and tag 5 other friends from different tribes as well.
Ajifa believes that Nigerians are far more connected with each other than we realize and wants to use this campaign to spotlight this pattern of interconnectedness amongst us.
In recent times, politicians and extremists have used social media to spread division and fuel hatred in order to advance their selfish ambitions. Their divisive narratives have led to toxic conversations both online and offline. Ajifa is certain that these narratives do not reflect the truth of who we are and that a campaign like this will creatively reclaim this conversation.
“Looking at my generation and what we have collectively achieved in academics, fashion, music, movies and sports there is no doubt that we are greater together than the sum of our individual parts”

Instagram:  @Ms_Ayjay @Buildingbridgesng
Twitter: @Ms_Ayjay @thebbcampaign
Facebook: BuildingBridgesng

Watch the video Below
https://www.youtube.com/watch?v=dPwZutAiSi0
Labels:

Comments

Post a Comment

Popular posts from this blog

Exquisite Magazine Launches New APP

By Funsho Williams-Ajasa Exquisite Magazine is on a new frontier, with the recent launch of the Exquisite Magazine EM APP! The publisher and Editor in Chief of Exquisite magazine Tewa ONASANYA says that “this new platform is a way to reach our savvy, cosmopolitan, focused, fun, limitless, confident 21st century readers, who prefer to have access to their favourite magazine via their mobile devises. We still have our print version but now you have the option of buying the hard copy or just reading online”. The Exquisite magazine app is available to download free of charge and users get access to daily content on fashion, beauty, lifestyle, business, health, careers and more. There will be a yearly subscription of N1000 to access new issues of exquisite magazine when published. Please visit  www.exquisitemag.com  or call 08098886184 for more details. Exquisite magazine, all about style, all about you.
Post a Comment
Read more

#1707 - Veens Clothing Launches New Collection in Celebration of Designer’s Birthday

By Siji Oyewusi Nigerians fashion brand Veens Clothing has unveiled their latest fashion collection #1707 in celebration of the designer’s birthday today 17-07-2020.   The collection features an array of male and female kaftans that are simple, stylish, rich in colour and very easy to wear. Speaking on the concept behind the collection #1707, the designer, Vincent Osaromeh, said he decided to go bright and bold for the collection which was inspired by nature, so as to express joy, love and happiness and also to add to a much-needed optimistic mind-set for his birthday. The vibrant pieces from the collection were modelled by Ex-Big Brother Naija stars Nelson Allison, Sir Dee, Omashola Oburoh and Jeff Bankz. And Nollywood actors, Frankincense Eche-Ben, Maurice Sam and many others. #1707 collection is available for pre-order and can be purchased at all Veens Clothing stores and online. ...
Post a Comment
Read more

Yomi Casual drops female collection featuring Ebube Nwagbo

By Oyesiji Oyewusi After a series of amazing all men and unisex collection, also by popular demand, Yomi Casual brand has finally launched another female tunic collection and its everything to go by. From the cut to the colours and unique styles, Girl About Town featuring Nollywood actress Ebube Nwagbo combines traditional eastern aesthetic with a modern day approach making the designs flawless and absolutely phenomenal. The brand works with the richest and finest of fabrics in all their creations. From floral designs to sheer adornment, you can almost feel the extravagance oozing out this latest collection. The collection contains some very exclusive and limited edition designs that you just must have! Credits Designs: @yomicasual Photography: @ayoalasi Muse: @poshesteb Publicist: @moafricapr 
Post a Comment
Read more