Imaatu Debuts ‘Adire Tuntun’ Collection

By Siji Oyewusi

Top fashion brand Imaatu has lifted the veil on their fall/winter collection titled “Adire Tuntun”. Highlighting the indigo-dyed pattern, originated in Nigeria, which is the primary drive of the collection.

“Adire Tuntún” which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns.

An homage to the African culture and accentuating cross-cultural fashion, the designer named each piece after beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeoma, Enitan and more.

Credits

Designer: @imaatufashion

Photography: @stefan_gergely

Model: @sp_sara.p

Makeup: @martin.dangev

PR: @moafricapr

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